IE Web Services
Search Engine Optimization (SEO) is important for business websites. Before we begin on the 7 Steps to help, here are some jaw-dropping statistics for your review. The references [#] at the bottom have links for you to read up further.
Over 3.5 billion searches are conducted daily worldwide. [1]
90% of search engine users don't look past the first page of search results. [2]
91% of website traffic comes from the first page of search results. [3]
SEO can reduce the cost of customer acquisition by 87.41% [4]
It is estimated that a #1 organic position in Google can result in a click-through rate (CTR) of 34.2%. [5]
This is why your business website needs SEO!
7 Steps to help you with your business website Search Engine Optimization
Page Titles need to be distinct and match the content on the page
Page content needs to be reader-friendly but still optimized. You cannot just stack the page with SEO content phrases, images, and videos. Don’t try to hide with CSS or Javascript; search engines are more intelligent.
Internal linking helps rank your business website. External links to higher reputation website pages help in networking scoring.
Images with proper ALT and TITLE tags can help the reader and are often missed in SEO. Also, make sure the image matches the alt, title, page content, and page title. Images are scanned and checked for accuracy.
Videos with closed captions can help with your SEO and page analytic increases, precisely average time on page.
URL Slug matching page title and content.
Review and update content, adding Original Date Publish and Updated Date to content. Reviews help with canonical linking, plus the refreshed content means you are updating your website.
How to check your pages for SEO requirements
Here is an example of a website page review of SEO requirements for Google Search Engine.
Page Title: (Blog Post) Finding Issues on Your Website - IE Web Services || Verify: No Duplicate Page on website ✓
Page Content: Has one (1) H1, and is included in Page Content.
Image: Image Name Matches Article ✘; Alt Tag ✘
Links: Internal [0]; External [0]
Videos: Not Included ✘
URL Slug: blog/finding-issues-on-your-website-and-fixing-them ✓
Dates: Original Publication Date ✓ ; Updated Date ✘
Even on my own website page, this basic SEO checklist I have work to do. But don’t worry, I will now add this to the update list. Then the Updated Date will be new and help with SEO ranking.
If you found the article helpful and want more information on SEO for your website, analysis of SEO ranking for Google, or training on DIY Search Engine Optimization → Click “Schedule a Call” top menu or Contact Us.